Recently I had a sojourn to the Lake District with my family and we stayed in the same small, hotel we have stayed in for the last twelve years when we visit our relatives in the north of the region. One of my favourite things about this hotel is the excellent food they never fail to serve.
On our first night at dinner, I was shocked – no, mortified – to discover that fifteen out of the nineteen diners were wearing jeans. Jeans! Denim! I should at this juncture state that the restaurant itself is quite formal (it’s not a Harvester). Only at this point did I realise that my brother was also wearing jeans (smart jeans – not ones with rips and holes in, but jeans nonetheless). My family quickly told me to calm down and stop being such a stick in the mud.
But this is why I was shocked: when we first stayed at said hotel, the gentlemen wore jackets and ties, whilst the women wore dresses. You were looked upon in horror if you wore jeans (or dared not wear a jacket – although no rule was enforced). Now, ten years later, there has transparently been a seismic shift in standards. I should state here and now that I rolled up on the first night (going by previous experiences) with a jacket, tie and corduroy trousers. People looked at me. They stared.
When sitting in the hotel lounge afterwards I heard a young-ish girl refer to me to her father as ‘that odd boy with the tie’. Well. That’s the thanks one gets for upholding standards.
Society does change, I accept that, but what shocked me is the speed in which, in this particular instance, it has done so. My fear is that we as a nation are too lazy to make the effort for anything anymore. The chef has made an effort to produce top-notch food, so why should we be so arrogant as to wear the same clothes we were wearing all day to eat it?
Moan over. But for the record, for the next two nights we were there, I made sure I wore a jacket, tie and smart trousers. And if I had had my dinner jacket to hand, I’d have worn that: just to make my point.
William Hanson
Tutor, The English Manner

Morning suits and top hats are de-rigeur, as of course are the most fabulous hats. Trousers for ladies are now permitted, but skirts must not be far above the knee, and if you are hoping to enter the Royal Enclosure you will need to apply for a sponsored badge many months in advance, with a reference from a member of the Royal Enclosure. Top hats should always be black silk, and morning suits can be grey or black – my own preference is grey. Ladies Day is the traditional one to ‘be seen’, when even the more conservative hat-wearer can really push the boat out. A word of caution though: if you are not used to wearing a hat, practice putting it on and off and wearing it around the house several times before the big day, and learn to relax – otherwise you will have severe neck strain and a bad headache before you go near the champagne!
What we wear, and how we wear it, can speak volumes. It is important to get the right look for the right occasion. Look at the advertisements for Apple computers, where they use anthropomorphise Apple and Windows computers. The former, whose machines are sleek, all in one and appeal mainly to a younger, more creative market, use a hip, young, trendy man, whereas the Windows character is a suited, balding man with a slight paunch. The juxtaposition instantly conveys two very different images.